07 January 2009 CONTACT US GLOBAL DIRECTORY 
   
   

Welcome to News – Added Value’s new monthly newsletter focused exclusively on sustainble marketing: the challenges, opportunities, our solutions and points of view.
 
We aim to make News a destination for sustainable marketing knowledge and best practice. We distill the key news and share our expert opinions, but we want you to get involved, so do let us know what you think really matters most. Our aim is to wipe away the 'green wash’ and deliver insight into tough marketing issues – as a community of new marketers, we will be shaping industry thinking.  
 
 

Consensus without commitment at the G8 summit in Japan this month. We argue that brands should redefine value to incorporate sustainability; hear from Mallen Baker at Business in the Community on change marketing; and share our pick of Eco Innovations.
The credit crunch dominated headlines this month. We turn the spotlight on eco labels; ask Peter Hambly's expert opinion from Carbon Trust on their Carbon Reduction Label scheme; and share our pick of Eco Innovations.
This month saw global financial mayhem, with the prospects of climate change action looking grim. We share our sustainable brand model approaches to help clients enter a dialogue with their consumers; ask Professor Alan Knight from the UK's Sustainable Development Commission his view on choice editing; and share our pick of Eco Innovations from around the world.

The greening of US Politics takes centre stage in this issue. We look at what this may mean for brands and consumers; gain insight behind the Alliance for Climate Protection from Brian Hardwick; and share our pick of Eco Innovations.

2008 has been an unpredictable year, to say the least. We look at sustainable innovation for the future; hear from Martin Wright at Forums for te Future on his pick of entrepreneurial innovators; and share our pick of Eco Innovations from around the world.


 

 

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