The issue

“We have just bought a competitive but successful brand and need to position it under our global brand umbrella. Where do we start and what factors do we need to take into account?”

How to approach it

To get your brand positioning spot on, you need to understand how your brand makes consumers feel  and how that is likely to evolve. Applying rigorous cultural analysis and consumer insight, we can help you with everything from packaging to communications.   

Case study 

Peroni